TRAMAROSSA X ABARTH AN EXCLUSIVE COLLECTION FOR THE MAN WHO EXPERIENCES SPEED AND ELEGANCE.

The collaboration between Tramarossa and Abarth celebrates the coming together of two historical brands, combining the sartorial savoir-faire to the passion for performance, creating a collection that goes beyond the fashion: a true tribute to speed and craftsmanship.

An alliance that is not just a meeting of brands, but a fusion between the craftsmanship of denim Italian luxury and innovation in automotive design, a symbol of a culture that knows how to look to the future without forgetting its roots.

An art that comes from a passion for details. Both brands share a core value: A passion for quality and meticulous attention to detail. Every single item of the capsule comes from a handcrafted process involving the skilled hands of the workers, who shape the product with the same care and precision with which an Abarth technician perfects each component of a sports car. The red leather, chosen for some of the iconic details of the garments, with its distinctive character combines sporty style with sartorial tradition.

A capsule for those who make excellence a value. Exclusive, limited, reserved only for those who know how to stand out. Tramarossa x Abarth is a collection designed for the contemporary, dynamic man, who loves to move quickly through the city streets, but who never gives up on quality. Each garment is dedicated to those who live a vibrant existence, between the frenetic urban pace and the adrenaline rush of a sports car, for those who are never satisfied with mediocrity and choose excellence as a traveling companion. It is not just about dressing, but about living a sensory: every detail of the collection conveys the same energy and precision that one feels when driving an Abarth

If Tramarossa is an emblem of craftsmanship and quality denim, Abarth is a symbol of spirit sportsmanship and performance. Together, these two worlds come together in a perfect match that celebrates a lifestyle that blends elegance, passion and speed. A man in constant motion, who finds in the city streets and the curves of the track his natural habitat. Each garment in this capsule is a tribute to the Abarth world, with details that recall its sporty spirit. Tramarossa x Abarth is not just a collection of clothes, but a declaration of intent, for those who know that elegance is the secret weapon of those who always want to go further. I retail prices range from 100 euros for t-shirts to 350 euros for jeans and pants, in a color palette well-defined, including blue and melange and the different indigo tones of denim.

The Tramarossa x Abarth collection is a limited edition, available exclusively in worldwide selected stores, starting from August 2025. A product for those who make excellence a philosophy of life, for those who do not accept compromises and know how to recognize authentic quality.

A capsule dedicated to those who choose to live with style, speed and passion, a choice that goes beyond fashion and becomes part of a unique experience, to be worn and lived.

The capsule has been exclusively presented at Pitti Uomo 107, featuring a wrapped Abarth 500, emblem of the link between fashion and speed.