MILANO STORE

An exclusive and original space where you can discover the new Tramarossa collections in an atmosphere that represents the soul of the brand, between industrial design and refined details.

We are in Milan’s fashion quadrilateral, on Via Alessandro Manzoni, a place strongly desired for the opening of the brand’s first flagship store.

Inspired by Brutalist architecture, completely covered by a special gray quartz treatment with cement effect. Shelves, floor, center console and ceiling show as a single sculpted block. Surface representing the industrial side of Tramarossa, from which the blue of the collection emerges.

Standing out on the walls are the artistic brass workings, among all the imposing slab that picks up on the jeans piazzato, to tell the sartorial side of the brand.

A format studied and wanted for the defined image and replicability in future stores. In fact, the flagship store is part of a new tranche of the brand’s strategy, which includes new openings in other fashion capitals in Europe in the future.

Meanwhile, in Milan Tramarossa is ready to welcome loyal Italian and foreign customers, but also to invite new customers to discover the quality and style of the “most beautiful jeans in the world.”

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